Most car manufacturers offer a range of price points for each vehicle model in their catalog. The reason for this is twofold. First, customers want choices, but also it means that they can invest more in R&D.
For many consumers, though, the idea of purchasing a premium model seems dumb. Why would you pay extra when you can get a basic vehicle for less?
That’s the question we explore in this post. We see why you might want to spend more and how it could make sense in some circumstances.
More Advanced Safety Features
The main reason buyers upgrade is that they can often get more advanced safety features when they opt for premium models. Manufacturers are much more likely to include things like emergency braking and self-driving suites on the high end than on the low end.
Buyers like this because of the peace of mind. They know that if they opt for the better model, they and their family have a higher chance of being protected in the event of an accident.
Superior Build Quality
Another perk is the superior build quality. It’s just so much higher in premium vehicles than in those where the manufacturer has tried to cut as many costs as possible.
Just look at premium SEAT used cars. The interiors and exteriors both offer far superior quality.
Better Comfort
If you’re the sort of person who drives long distances regularly, then comfort is another reason to choose a premium model. These vehicles offer more luxurious interiors and legroom so you can stretch out.
Many vehicles these days claim to have a spa-like experience. We wouldn’t go that far, but it is true that manufacturers have massively improved their game and changed how they build out cabins. Now, many of them really have a premium feel, even if the vehicle as a whole is less expensive.
Better Handling
When you’re on the road all the time, you also want more power and better handling. These capabilities enable you to navigate traffic more successfully, which comes in handy more than you might think.
On paper, a regular engine and speed seem okay. But when you get out into the real world, you soon see the benefits of taking it to the next level. You can almost do what you want on the road and get out of sticky situations.
Cutting-Edge Tech
The top-of-the-range trims and vehicle models also come with the best tech upgrades. These give you touchscreens, over-the-air updates, and AI assistants.
The best tech is something that usually comes as optional extras, so you can sometimes add it independently of the trim. It depends on what the manufacturer offers.
Also, many manufacturers offer top tech as standard on their new models, so always do your research.
Greater Resale Value
Finally, high-end vehicle models tend to depreciate more slowly than their low-end counterparts. As such, you’ll often find that they have more resale value, especially inside the first five years. Buyers love the idea that they can drive a premium vehicle at a discount.
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